Marketing is the practice of identifying and satisfying customer needs. This is a particularly important task in the business context, as successful marketing efforts can drive leads and conversions. Even though marketing has deep roots in business history and culture, digital marketing is a relatively new practice. Digital marketing refers to any marketing methods conducted through electronic devices which utilize some form of a computer, including online marketing efforts conducted on the internet.
In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers. Unlike traditional marketing—which is static and often referred to as “one-way” communication—digital marketing is an ever-changing, dynamic process.
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search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
Social media marketing is the process of creating content for social media platforms to promote your products and/or services.
Pay-per-Click (PPC) is a digital advertising model where a business pays an ad publisher for every user click on their advertisements.
Email marketing, content refers to the text, images, and other media that are included in an email message for communicating the message.
