SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website. Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy.
Optimizing your site for SEO is all about understanding how search engines work and how people who are searching online use them. SEO marketing is a subset of digital marketing that involves the optimization of websites and web pages for major search engines like Google.
